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Monika HerrmannPostFinance is one of the largest financial services providers in Switzerland with over 2 million customers and a total asset of CHF 47 billion. Innovation is a key element in its ambitious growth strategy. PostFinance was awarded “Best Innovator 2006” by AT Kearney and Bilanz. Innovation grows out of every employee’s inspiration in every business unit at PostFinance. The Future Screening initiative of the Corporate Development department is an important instrument to support innovations. It includes measures like planning future research projects, coordinating a network of Future Agents or emphasizing perspectives of the future in the strategic decision making of the executive board. At the European Futurists Conference Lucerne a futurology-based concept of strategic management will be presented and elaborated. This concept is based on innovative ability as a critical success factor provided by systematical exploration of possible future developments. While focusing on a real case, the participants of the workshop will experience step by step how futurology can support innovative strategies successfully in an integral process.Marktforschung SchweizMarket researchFuture researchscenario planninginnovation managementfuture managementfuture academyfuture conferenceswiss future academySeefeldstrasse 24 |
Moderning? Wir heissen moderning, the art of innovation, weil wir mit innovativen Ideen, Kreativität und Intuition die Herausforderungen veränderter Situationen aufspüren. Wir haben es uns zur Aufgabe gemacht, an Hand von Expertisen in Marketing Research und Consulting, Experten-Interviews und Zukunftsforschung Signale im Markt aufzuspüren. Zudem gilt es, Bedürfnisse der Kunden zu identifizieren und Trends rechtzeitig zu erkennen. |
